Land casino WMS recently announced that it has introduced an interactive gaming subsidiary known as Williams Interactive. The company’s president, Orrin J. Edidin, will manage its new venture. The announcement wasn’t much of a surprise to many in the industry since WMS has been quite busy in the e-gaming field lately and has also been acquiring other businesses.
AMS recently acquired an online skill-games company called Jadestone and has also struck a working agreement with 888, an online gaming software developer, in which it will be supplied with poker content and online games for the US market. In addition, WMS has entered into a relationship with the Partouche group regarding an online business in Belgium.
However, there’s more. AMS took over the Jackpot Party online casino as well as Phantom EFX, which creates social casino games, and has applied in the state of Nevada for an online poker license. It also has an interest in social gaming activities on Facebook with the Lucky Cruise social casino.
With the Poker 888 deal, WMS will provide games to its customers via the 888 poker platform. WMS will distribute and market 888s poker options to land-based casinos in the U.S. The original games will be played for fun and when the new U.S. gaming legislation comes into effect they will also offer real-money options.
The new Williams Interactive branch of the company will be based in Chicago, Illinois and will spend its time developing and growing WMS’ online, social, and mobile gaming ventures as well as concentrating on its iGaming capabilities.
The CEO and chairman of WMS, Brian R. Gamache, said his firm has been working towards adding mobile, online, casual, and social gaming content to its land-based casino option. He said this is the
new age of online gaming and many people are utilizing the technological options that are at their fingers. He added that WMS intends to meet the ongoing demands and wishes of its customers.
Gamache feels that the creation of Williams Interactive will enable the company to develop and keep growing in the future.
It’s believed that Edidin will be the perfect man to help grow the company due to his knowledge and expertise in the gaming industry. He realizes that land-based casinos need to expand to other platforms if they want to make the most out of their businesses. Edidin said that casino operators are always looking for help when it comes to taking advantage of their iGaming options and he feels that WMS will be able to assist them when it comes to developing attractive gaming content. He believes these casinos will then be able to satisfy their existing customers and also attract new ones.
WMS Industries stated that casinos all over the world are expanding into new opportunities and they are well prepared for it. Williams Interactive will allow the company to integrate its online
development resources with other aspects of its operations which are based in places such as Atlanta, Iowa, India, Britain, and Sweden.
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