Moneybookers, Europe’s leading eWallet, recently announced that they will rebrand under the name Skrill. By the end of 2011, the new name will take effect. The company believes that the new corporate identity will better portray the “ease and functionality of the company’s online payment suite.”
The new name, Skrill, is actually short for the work “skrilla,” which is a slang term that is used in place of “money” or “dough,” according to the Urban Dictionary that defines modern-day slang terminology.
The Moneybookers Limited Company has been around for a little less than a decade, and was actually the first company to receive an electronic money license from the FSA, pioneering the e-money transfer industry. Today, the company has more than 15 million account members and supplies 70,000 global merchants.
Moneybookers is a simple eWallet solution to transferring cash funds online with convenient and secure service that doesn’t compromise the safety of personal financial information. Sending and receiving money online is made simple and cost-effective via Moneybookers. Their worldwide network provides businesses access to more than 100 payment options in at least 200 countries and territories via one single integration.
Moneybookers was voted the 12th fastest growing company in the UK and the number one top growing private equity funded company by Deloitte and The Sunday Times. Co-CEO of the new Skrill Holdings, Martin Ott, has suggested that the company wishes to become a verb, like online companies Google and Skype have done.
Ott says, “In the same way people ‘Google’ something or ‘Skype’ their friends, they can soon ‘Skrill’ their friends and family money and will use Skrill to pay whenever they shop online.”